Our Brand Story

How It All Began – 1964

Bob Edward’s (Founder and Managing Director) first steps into the ‘Motorcaravan’ industry came during the years of 1964 – 1976 at ‘the Jem’ the Midlands based Volkswagon dealership. These were very early days for the industry, but during Bob’s tenure at the Jem they became one of the largest retailer & wholesaler for a number of different motorcaravan brands including; Motorhomes International, Autohomes, Devon & Auto Sleepers.

First Contact with American RV’s – 1976

Due to Bob’s success with the new industry of motorcaravan sales he was approached by a local ‘Le Mans’ race team that had visited the USA racing and decided to start importing the RV’s (recreational vehicles) they had seen for the first time during their visit. The RV’s unfortunately did not complement their main racing business and sales were slow, so they asked Bob if he would help sell the remaining stock they had imported.

Bob agreed to start selling the American product, rarely seen before in the UK – ‘Travel Cruiser’ RV’s and had an instant success. After less than 12 months Bob was offered the opportunity to buy the company set up to import and sell Travel Cruiser RV’s and Travelworld Motorhomes was born.

Travelworld Motorhomes is born- 1977

For the first time in his own premises Bob started trading in earnest under the new trading name ‘Travelworld Motorhomes’ and became one of the first ever UK based American RV dealerships. Bob also carried across the success of the VW based product to the new site and in 1978 became an importer of ‘Westfalia’ pop top roofs.

‘Diamond RV’ VW conversions – 1981

In 1981 after many years of Bob selling other companies VW products and often being disillusioned with the lack of creativity he decided to step into an entirely different side of the industry and began producing his own VW motorcaravan conversions under the name of ‘Diamond RV’. The new facility was opened in Leighton Buzzard next to the Motorhomes International production facility where Bob managed to entice key members of that factory to join him in the new venture. Diamond produced products with features never before seen in the industry and truly shocked the established brands.

‘Pioneer’ coachbuilt motorhomes – 1983

On the back of the success of Diamond RV, Bob decided to create another brand to fit alongside the VW conversions, a coachbuilt motorcaravan manufacturer – ‘Pioneer Motorcaravans’. Knowing the importance of being positioned in the caravan/motorcaravan production heartlands Bob opened the Pioneer facility in Hull and managed to acquire council funding for his new ambitious venture, producing real motorhomes.

Gulf Stream Coach Dealership – 1985

During the mid-1980’s Travelworld’s involvement with American RV’s altered dramatically when Travel Cruiser was acquired by GULF STREAM COACH, a much larger recreational vehicle manufacturer. Rather than accepting the loss of Travel Cruiser Bob managed to negotiate a deal with the new company and began importing Gulf Stream Coach RV’s almost straight away. This was the start of a long and extremely rewarding relationship for both parties.

With the benefit of Gulf Stream’s increased production size Travelworld started importing and selling volume of RV’s in the UK never seen before. Making certain models legends in their own right, such as ‘Sun Sport’ & ‘Sun Voyager’. Due to the success of the Gulf Stream relationship Travelworld decided to focus purely on American RV’s, and set about monopolising the American RV market in Britain with sales of Gulf Streams all through the 1980s and 1990s.

Monaco Coach Corporation – 1994

During the 1990’s the UK American RV industry grew exponentially and of course competition increased. By 1994 Travelworld were looking to take that next step and push the industry further than ever before – ‘MONACO COACH CORPORATION’ were that step. With production facilities in both Indiana & Oregan Monaco specialised in high quality and prestigious coaches and were recognised as being the largest ‘high line coach’ manufacturers in the world. Throughout the 2000’s Travelworld became recognised as a specialist of high quality motorhomes and imported some of the highest valued vehicles even seen on the UK market.

Travelworld becomes a family business – 1998

During 1998 both Ross Edwards (Bob Edwards’s son) and Annabel Macquarie (Bob Edward’s Daughter) joined the business full time. Ross was predominantly focused on the sales side of the business and Annabel Customer Service which made for a good working partnership.

Largest American RV Dealer outside of USA – 2005

Throughout the 2000’s Travelworld’s RV sales steadily grew and they also became factory appointed agents for factories as diverse as Newmar, Fleetwood, Holiday Rambler, Coachmen, Forest River and Thor industries. Travelworld not only became the largest American RV dealer in the UK, it became the largest importer and stockist outside of North America.

Recession hits the RV industry – 2008

During the early stages of the worldwide recession America was hit hard and few industries were hit harder than the RV industry. In 2009 there were a reported 23 separate RV manufacturing companies that went out of business, including two of the largest companies in the industry; Monaco Coach Corp & Fleetwood Industries – between them counting for volumes in excess of 35,000 units per year and employing over 10,000 people.

Due to the loss of their main supply of products, as well as many other major factors including the lowest Dollar exchange rate for 35 years, new industry homologation / type approval of Motorhomes for the first time in the UK and of course the retraction of the market in the UK down 45% across all areas. Regrettably it became unviable for Travelworld to continue importing and selling American RV’s.

The future is German – 2009

Timing is everything in life and as luck would have it during early 2009 a long established premium German brand were looking hard in the UK for a new trading partner. Having dealt with RV’s for so long the ‘normal’ British brands were far removed from Travelworld’s ethos, however the German brands and industry had many similarities with the American market. Travelworld agreed terms with Niesmann + Bischoff in March 2009 and managed to negotiate the sole UK rights for the brand. This was the first step back into selling British/Continental product for nearly 25 years and was very much the main stream segment of the industry in the UK. Where Travelworld had been a ‘big fish in a small pond’ – this was the big pond!

Ross Edwards becomes Managing Director – 2009

Ross, son of Bob has been involved in the business all his life, attending shows regularly as a child and visiting factories and dealer conferences as a teenager and working full time during the growth period of the 2000’s. After cutting his teeth in the sales department Ross progressed to Sales Manager and during the large scale changes within the business of 2009 it was deemed by the family to be the best time for Ross to take over day to day running of the business

Other European brands followed – 2010

To supplement Niesmann + Bischoff and grow volumes additional franchises were signed including Chausson, Auto Trail and Rapido. The Travelworld team set about learning this new side of the industry they were now involved in and making the necessary changes required to best suit the new product and represent the European brands in the most professional way possible.

NCC Approved dealership – 2011

As part of the company’s commitment to change and improvement they embraced the new opportunity to become an ‘NCC approved dealer’ & ‘approved workshop’, the NCC or ‘National Caravan Council’ – is the trade body that represents the UK motorhome industry. The new scheme introduced motorhome consumer codes of practice and established a benchmark for industry best practice and minimum standards that must be followed by NCC Approved Dealerships when selling new and used motorhomes

HYMER Franchise – 2012

It certainly did not go unnoticed by the Travelworld management that Niesmann + Bischoff were owned by the ‘Hymer Group’ – a group of companies owned by HYMER brand (One of the largest motorhome manufacturers in the world) and a company long admired by the Edwards family. Unfortunately Hymer brand had long been linked exclusively to a dealer network in the UK for many years and so impossible for Travelworld to acquire, however during 2011 that relationship ended and suddenly HYMER were looking for a new dealer network in the UK. Thankfully in part due to the relationship with N+B and also the proactive approach towards Hymer finally Travelworld were awarded the franchise in early 2012.

Travelworld were extremely proud to be awarded the Hymer franchise and quickly applied substantial resource to make Hymer their focus for the future. Working closely with the factory it was decided Travelworld would become the UK Centre of Excellence and replace what had been known as ‘Hymer UK’

Erwin Hymer Group Dealer – 2014

The association with Hymer has grown from strength to strength and during 2013 the factory approached Travelworld to become an exclusive dealer, this effectively meant breaking long standing ties with brands not associated with Hymer and committing to only selling brands within the ‘Erwin Hymer Group’. Timing is everything – and the timing felt right!

From the 2015 model year Travelworld committed to Hymer 100% and are now an exclusive dealer. This included taking on new brands within the group such as ‘Carado’ – Hymer’s entry level product built in the incredible Capron production facility and Hymer Car, the brands van conversion department built in Bad Waldsee in the main production facility. Plus Travelworld were also granted sole UK rights for the chassis accessory manufacturer Goldschmitt, this brand had been very successful in Germany for over 25 years and was acquired by the Hymer Group in 2014.

Travelworld celebrates 40 years – 2017

In 2017 Travelworld hit the milestone of achieving 40 years of success in the motorhome trade. Over those 4 decades, Travelworld had operated in many different areas of the motorhome industry including manufacturing, distribution and retail. For the first 30 years, Travelworld focused on importing American RV’s with the later 10 years focusing on purely European motorhomes. With the dramatic change of supplying only European motorhomes, the company felt like this was a step in the right direction and the businesses grew substantially with European motorhomes. The 40^th anniversary event also celebrated three generations of the Edwards family working for the business and looking forward to making it another 40 years!

Fiat Professional – 2017

In 2018 Travelworld was awarded to be part of Fiat Professional, meaning that they could undertake any Fiat chassis or engine service, diagnostics and warranty work. This would be ideal for anyone with a motorhome on a Fiat chassis, as they would only have to return to us for all of their future checks and would not have to go different dealerships to have your motorhome fixed.

Travelworld awarded Erwin Hymer Centre status – 2018

Travelworld was awarded the Erwin Hymer Centre status in 2018, which means that ‘Travelworld’ was rebranded under the new title of ‘Erwin Hymer Centre Travelworld’. At the time there were only three other designated dealerships in the world to achieve the Erwin Hymer Centre status. The requirements to be awarded this status are extremely difficult to achieve, however the Travelworld team was challenged and motivated push themselves to qualify for the status and to aim to be the best of the best!

Dethleffs meets Travelworld – 2018

By 2018, The Erwin Hymer Group had a huge collection of different brands under one group. It was no surprise to see that Dethleffs had a huge impact within The Erwin Hymer Group, with their unique interior designs and family dedicated motorhomes. Travelworld decided in early 2018 that Dethleffs would be a great addition to Erwin Hymer Group collection of motorhomes sold by Travelworld and by the end of 2018 launched Travelworld with 4 brands under one dealer

Relocating Travelworld – 2019

With a rapidly growing industry and love for motorhomes, in 2016 the business decided that a relocation was long overdue for expanding the business to a more ideal location. The result of this would allow an expanded working environment, bigger sales pitch and a huge showroom to walk around. After purchasing land right next to Junction 14 on the M6, this meant that it would be easier for existing customers to reach and for new customers to discover with building starting straight away! Then after nearly 3 long years, the new site in Stafford was officially launched to the public in February 2019 and celebrated with our huge Grand Opening event with celebrity guests, champagne and of course deals!

Travelworld launches windscreen division – 2019

In 2019, Travelworld realised that customers were unhappy with dealing with several different parties to fix their windscreens for cracks, chips and leaks. Travelworld listened to feedback and decided to act upon this by setting up a new windscreen repair and replacement division so that any window frame can be fixed no matter what type of vehicle it is.

Niesmann + Bischoff 10 years partnership anniversary – 2019

Niesmann + Bischoff motorhomes in the past 10 years have changed dramatically when looked in comparison. With a complete facelift and total interior reconstruction, Niesmann + Bischoff motorhomes know what it takes to take luxury to the next level! Celebrating the 10-year partnership, Travelworld celebrated by a special Niesmann + Bischoff event with a weeklong event displaying the 2020 models with the new Fiat 9 Speed ZF automatic gearboxes!

In 2017 Travelworld hit the milestone of achieving 40 years of success in the motorhome trade. Over those 4 decades, Travelworld had operated in many different areas of the motorhome industry including manufacturing, distribution and retail. For the first 30 years, Travelworld focused on importing American RV’s with the later 10 years focusing on purely European motorhomes. With the dramatic change of supplying only European motorhomes, the company felt like this was a step in the right direction and the businesses grew substantially with European motorhomes. The 40^th anniversary event also celebrated three generations of the Edwards family working for the business and looking forward to making it another 40 years!

Travelworld hits top gear with training award – 2021

2021 got off to a flying start when Travelworld scooped the Training Excellence accolade at the Stoke-on-Trent Business Live Awards, beating off competition from scores of other regional businesses from all sectors.

All employees in the business are encouraged to undertake regular training to help maintain outstanding customer service and knowledge of all products. The Stoke-on-Trent Live Business Awards judges were impressed that 80 per cent of the workforce were undergoing some form of training, with more than 30 subjects for colleagues to study, as well as the opportunity to complete apprenticeships and NVQ courses.

First new director in almost two decades – 2021

Erik Baxendale became Travelworld’s first new director in 17 years when he was promoted from Operations Manager to Operations Director.

Erik joined the team in 2013 and has been instrumental in the business’ growth.

Ross Edwards praised Erik for guiding and managing the service, customer service and parts teams, as well as managing and maintaining the dealership premises and operations.

A decade in partnership with HYMER – 2022

In 2022 we celebrated 10 hugely successful years in partnership with HYMER.

During that period Travelworld became HYMER’s largest UK dealership and also the Centre of Excellence in the country.

Andrea Kibler, Head of International Sales at HYMER, visited Travelworld HQ to mark the anniversary and said: “The team at Travelworld has exceptional knowledge of HYMER as a brand and our premium-quality leisure vehicles.

“Their dedication towards outstanding service aligns with our values of doing everything possible to ensure our customers enjoy the trips of their lives.”

Travelworld wins training award…again – 2022

Travelworld successfully bagged the Stoke-on-Trent Business Live Awards Training Excellence accolade – for the second year running.

Ross Edwards said: “We’re very proud to have won the Training Excellence award, which is testament to our long-standing dedication towards consistent improvement.

“We have developed a remarkable internal training programme which gives employees the freedom and flexibility to focus on the subjects that are relevant to their role.”

The dealership was also a runner-up in the Business of the Year category.